In a Tuesday press conference at The Florida Aquarium in Tampa, Governor Scott announced that Florida had set a record for the highest number of visitors of any six months in the state’s history with 60.7 million visitors, according to VISIT FLORIDA. A press release from the Governor’s Office as well as VISIT FLORIDA also states that “this represents a 4.1 percent increase over the same period in 2016, and includes 53.2 million domestic visitors, 5.3 million overseas visitors and 2.2 million Canadian visitors.”
Gov. Scott noted that, “This means back-to-back record quarters for our state. Now, with the investments made in VISIT FLORIDA during this year’s Special Legislative Session, we can continue to break records and work toward our goal of 120 million visitors this year.” The Governor added that, “Florida’s booming tourism industry supports 1.4 million jobs across the state, and I know that VISIT FLORIDA and their many local partners are continuing to focus on breaking more records in order to help create even more opportunities for our families.”
Ken Lawson, President and CEO of VISIT FLORIDA, who was also present, said, “With more than 60 million visitors to the state so far this year, this is an exciting and historic time for the Florida tourism industry.” He continued, “VISIT FLORIDA is committed to continuing to create cutting-edge marketing programs for our industry partners of all sizes that showcase the state to visitors and help make Florida the number one vacation destination in the world.”
One of the marketing programs currently offered by VISIT FLORIDA is an international program where different initiatives are offered in the following countries: Canada, Germany, and the U.K. Some of the other marketing programs include a social media carousel, digital billboards and TV, and a sanctioned co-op which prominently markets a partner’s destination in top-shelf magazines and travel publications at affordable rates.