Yesterday, the Orlando Sentinel reported that the Citrus Bowl might not be the Citrus Bowl for too much longer, possibly ending a local brand that is recognized by fans all over the state (that story HERE).
It’s no secret that naming rights over stadiums are big money and the names these venues have to adopt at times trigger the same emotion as a poorly named baby that has no voice in the matter. You feel embarrassed for them. Keep in mind that Orlando already has one of the most mocked venue names in the country.
This latest story is bound to reopen what is an already sore subject over naming rights. An argument that goes everywhere from where the direction the money from the venues built/renovated with taxpayer dollars goes, to the unwanted brand association a neighborhood inherits with it.
One of the toughest questions during the venues fight last year was why revenue generated by naming rights couldn’t be used to build the Orlando City’s new MLS stadium. It was a question the club couldn’t answer and not only did they still get the funds to build the stadium, they’ll sell those rights to whoever they like.
The same thing is happening here with the Citrus Bowl.
The Citrus Bowl was part of that huge 94.5 million dollar venues project that also greenlit the Soccer Stadium. That leaves only the Dr. Phillips Performing Arts Center as the lone non-commercialized component of that deal.