We can file this one in the “warm and fuzzy” column.

As we roll into the middle of September a lot of the State level races will slowly start running ads on TV and the web. This ad features the State House 47 contest between Dr. Bob Brooks and former Orange County Commissioner Linda Stewart.

Check it out.

Let’s put it on the Awww Snap meter.

If you’re with the Brooks campaign, you’re looking at this ad and thinking, “that wasn’t too bad”. Why? The ad pulls the references for it’s attack from an 11 year old newspaper article that is 200 miles away from the district and a house amendment that is 17 years old! The voters aren’t going to be able to track that down, and I don’t know, maybe the that’s what the minds behind the ad want. Either way, it’s not going to be difficult for Brooks to answer this one. That’s also a decent headshot of Brooks.

The ad does succeed in making Stewart look good though.

It takes advantage of Stewart’s warm personality and the shot in the classroom is terrific. It is the second ad in a month to feature a candidate talking to a family in the same park but, I’m the only one who’s going to notice that and it still looks good. The best part is Stewart’s line at the end, which is well delivered and positive.

The Awww snap meter grades on the effectiveness of the attack and the ad misses the mark.

The attack is weak but the ad succeeds in promoting Stewart