Yesterday afternoon, Former Orlando Police Chief Val Demings formally announced her candidacy for Orange County Mayor after months of speculation over which political path she would take next after her Congressional run came up short in 2012. This presser set up what promises to be an exciting race between Demings and incumbent Teresa Jacobs who’s indicated early on, that she doesn’t believe Demings is qualified to hold the office.
Demings actually did a mini press tour talking to a few outlets before the announcement. I’ve included those and the answers she gave to questions during those hits are more valuable than what you’ll see from the presser footage.
Let’s have a look at the what the local media had to say…
WKMG Local 6: Val Demings kicks off campaign for Orange County mayor
WFTV 9 Eyewitness News : Val Demings announces candidacy for Orange County Mayor’s seat
Orlando Sentinel: Demings formally kicks off Orange mayoral campaign
So, how did it Play? Pretty Well. But man, that WESH exclusive
I saw a lot of the hits as they aired after the presser and the sound was dominated by the best parts of Demings’ speech. Despite the dreary conditions, it looked great with the supporters and union reps standing behind Chief with the fountain, for the most part, still in view.
What the average voter saw during their evening newscast was fine. However, that mini-press tour did give the opposition some talking points to use against her.
Florida Democratic Party already hurt her campaign by sending out a release that she cut millions from the police department budget, when it in fact increased under her watch according to that WESH 2 one on one. FDP needs to stay out of this race. Outside parties did plenty to hurt her campaign in 2012. She also called for her handler during the hit. There are quiet signals we use for that.
She was also less than excited about MLS Soccer when she spoke to WOFL FOX 35 during that one and one. City fans aren’t going to like that.
Keep the main footage. That was good stuff. Bury the one on ones. Those will come back to haunt her