Today's date is January 28, 2023

New SeaWorld Ad Campaign fights back at Activist Accusations


Seaworld Entertainment today, launched a new advertising campaign highlighting the company’s care of Killer Whales and efforts to protect whales in the wild. It will highlight it’s new Killer Whale habitats, while fighting back at accusations by PETA and other activists groups who have been critical at the company’s care of animals.

“There’s been a lot of misinformation and even lies spread about SeaWorld, and we recognize that it has caused some people to have questions about the welfare of killer whales in human care,” said David D’Alessandro, Chairman and Interim Chief Executive Officer of SeaWorld Entertainment, Inc. “This long-term campaign will address those questions head on. We want to provide the facts, so people can make up their own minds on this important issue.”

Animal Activists have been in a PR war with the Seaworld for the last few years, stemming from the controversial documentary “Blackfish” which has energized opinions from both sides of the debate over animals in captivity.

The print advertisements will feature SeaWorld veterinarians, researchers and other members of the company’s team of 1,500 animal care experts. In their words and reflecting on their experiences, they will explain how the company cares for its killer whales, while also refuting the claims of animal rights activists. The ads will also highlight SeaWorld’s latest initiatives to better understand, care for and protect killer whales now and in the future, including the company’s commitment of $10 million in matching funds to study endangered killer whales in the wild. The print advertisements will run in publications nationwide beginning today with television advertisements to follow.

The digital component of the campaign seeks to open a conversation with the public to address concerns and questions. New online videos feature SeaWorld employees answering some of the most common questions about SeaWorld today and offering viewers a behind-the-scenes look at animal care in the parks.

Seaworld goes on to say in it’s announcement

“PETA and other animal activist groups have long targeted SeaWorld and other zoological institutions as part of a larger agenda to close zoos and aquariums and even limit pet ownership and other forms of human-animal engagement. In the past two years, PETA has issued more than 110 press releases about SeaWorld, filled with inaccuracies about the company’s animal care. This campaign will set the record straight and ensure that the public has access to the facts about the company.”

For example, the first ad in the campaign titled, “Fact: Whales live as long at SeaWorld,” addresses the misconceptions around killer whale lifespans at SeaWorld parks from the perspective of the company’s head veterinarian, Dr. Chris Dold.

The ad reads: “You might have heard attacks from PETA saying our killer whales live only a fraction as long as whales in the wild. They say, ‘In captivity, orcas’ average life span plummets to just nine years.’ There’s no other way to say it…PETA is not giving you the facts.”

It’s been a busy week for Seaworld Entertainment. Last week they announced Joel Manby as their new President and CEO (story HERE).

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