The Orlando Magic announced Tuesday, that Disney will be the team’s first jersey sponsor. Starting next season, the familiar Disney font will be displayed on the top left corner of each player’s jersey.
“With Orlando as our hometown, magic has always been a key strand of our DNA,” said Magic CEO Alex Martins. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”
Both organizations hope the partnership will connect the bases of the two brands. As part of the multi-year agreement, Disney will expand its presence at the Amway Center by adding a special seating and hospitality area that may be used for annual passholders. Fans will also be able to purchase the new jerseys at the Amway center.
“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, president of Walt Disney World Resort. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”