Today's date is January 19, 2022

Seminole Commission awards naming rights to Boombah for two County Sports Facilities


On Tuesday morning, the Seminole County Commission awarded naming rights of two of it’s sports facilities to sports goods provider, Boombah, in a deal valued at $1,000,000.

“Boombah-Soldiers Creek Park” and “Boombah Sports Complex at Seminole” County will also provide the new sponsor the ability for merchandising at 20 tournaments held at the facilities. The agreement was done in cooperation with Major Display, the company providing scoreboards to county facilities.

“I don’t think we’re getting enough for it and I don’t like the name” said District 4 Commissioner Carloton Henley who did not support the measure. He added that he didn’t believe the agreement laid out the terms of the deal clearly enough.

County staff reassured the Commission that Boombah’s tournament rules fell within existing county regulations and that the county still held the final decisions over various details involving it’s hosted events. Commissioner Brenda Carey offered a one sentence amendment to the contract to clear up any confusion.

The vote passed 3 to 1 with Henley in opposition.

County officials added that the events and the partnership with Boombah would continue to draw hundreds of teams to the area that would stay at local hotels and boost Tourism Development Tax dollars for the county collected from those guests.


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